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Episode 27: Sarah Wills – Disrupting ‘body loathing’ marketing that makes us feel bad

Sarah Wills - Stand Out Radio


From the outside, it looked like Sarah Wills had it all, married with two beautiful children, intelligent and armed with 3 university degrees and a successful career as a senior manager…but on the inside, something just didn’t feel right.

However, significant life-changing events forced Sarah to question who she was and what legacy she wanted to leave for her children and the people she touched. It was then she realised that her success had come about by embracing her masculine qualities.

You see Sarah’s upbringing tainted the way she perceived the attributes that make women…women.  Vulnerability, empathy, nurturing, collaborating were seen as signs of weakness. It wasn’t until her mum passed away that she realised those very attributes she once saw as weaknesses, were in fact strengths.

In this episode, Sarah and I talk about how she made the transition from the corporate world to create her own health and fitness business just 6 months ago and how she’s disrupting the ‘body loathing’ marketing tactics used by the majority of the health and fitness industry to make us feel bad about ourselves so we buy their products and instead incorporates mindfulness, self-love, and vulnerability into her teachings.


Living life on your own terms means…

“Doing what I want to do not what others expect me to do because of the roles I play in life”
Sarah Wills


Sarah’s Words of Wisdom

  1. Do things because you love your body not because you hate it.
  2. If you want to start somewhere, start embracing who you are as a woman. Be more vulnerable – vulnerability is a strength.
  3. Be kind. To each other but also kinder to yourself.


Find out more about Sarah


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  1. Ness B on February 23, 2017 at 11:51 am

    LOVED listening to this. I’m a Triber. We call ourselves “Core Elements” which happens to be the name of one of our members new business, because support each other is what we do. I had a Tribe friend ask me out for dinner last night commenting that while we had been friends for only six months it feels like a lifetime. This is what this program does. Creating a safe space where we are encouraged to be vulnerable, hold each other accountable and do not judge others really creates bonds which, as Sarah and Sian mentioned, can transcend the bonds you have even with your family. I sometimes liken it to going to war together. We see the best, and what others see in themselves as the worst and we help each other see themselves through OUR eyes. The program has turned my life around in many ways, the least of which being that I happen to be fit, strong and healthy again. Thanks Sare and thanks Leanne – more women need to get this memo xo

    • Leanne Mulcahy on February 24, 2017 at 10:47 am

      Thank you Ness…I loved reading your comment and it’s women like you who inspire other women to open themselves up to possibility xx

  2. Michelle Sweeney on February 23, 2017 at 1:59 am

    Enjoyed listening to Sarah Wills interview. What an amazing woman to help others. Loved all her ideas on how as women we can support each other. This is so valuable to teach the next generation.

    • Leanne Mulcahy on February 23, 2017 at 9:17 am

      Absolutely agree Michelle! Thank you for listening and commenting 🙂

  3. Sarah bridge on February 22, 2017 at 9:18 pm

    Loved listening to this! Im apart of wtribe and i can tell you it has changed my life! I am a completely different person today and i am so thankful to this amazing woman for everything she stands for and has helped me to become ❤

    • Leanne Mulcahy on February 23, 2017 at 9:18 am

      Love hearing this Sarah…thank you! Sounds like two Sarah’s are inspiring and amazing women x

  4. Siany on February 22, 2017 at 9:09 pm

    I am part of one of Sarah’s Tribes. We called ourselves ‘Sets on the Beach’ as we train near, on, literally in the sand sometimes. ?
    Everything Sarah says in this interview is so, so true… The things my Tribe know about me, are more than my closest of family members have ever known. I have been encouraged and able to open up and be vulnerable, to free myself from the prison I put myself in.
    I aspire to be like Sarah, running Yoga, meditation and Reiki courses with emphasis on mindfulness. Working with likeminded women, mums and bubs, and young girls, to lead us into a more peaceful future together.
    Sarah is an inspiration to all and I love her to bits xxx

    • Leanne Mulcahy on February 23, 2017 at 9:20 am

      Wow, love hearing this Siany! I also love the name of your Tribe 🙂 Well done you for having a clear vision about what you create x

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