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Episode 48: Lauren Clemett – How dyslexia became her greatest asset

“I have very little care of what other people think of me”

My guest on today’s show is Lauren Clemett of award-winning personal brand consultancy Ultimate Business Propellor.

At 8 years old she was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five-time best-selling author and Stevie Award Winning Neurobranding expert and has worked with some of world’s leading advertising agencies as a brand manager.

She says her dyslexia is her greatest asset in that she understands how the brain sees brands.

In today’s show, we cover a range of topics about selling, the fear of missing out, what it means to have a personal brand and the importance of knowing what it is you do with ease that others find difficult.

Words of Wisdom

Don’t try to do stuff before you’ve figured out what you’re all about.


Don’t listen too closely to what people closest to you have got to say about you, your business and your ideas. You’re far better off asking your target audience.


Find the story of you. You don’t need a rags to riches story to stand on the world stage.


Find Out More About Lauren

Find Lauren on FacebookInstagramWebsite

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